NuIS – The Nu Illustration System
NuIS, The Nu Illustration System, consists in a flexible system that can take on many forms. The system was designed to be super scalable and to make it easy to create new illustrations. They always should be used with a clear purpose, supporting content and guiding the users to understand difficult concepts, products, or services. Making them clear and simple also helps in providing meaningful and witty engagement to the users and makes the communication even kinder.
My Role
Creative Direction
Design Direction
Lead Design
Nubank
2022
Creative Direction
Design Direction
Lead Design
Nubank
2022
Concept
The system is based on simplifying the forms inspired by Nu's logo to create a complete bank of shapes and forms guiding the compositions, aligned with our brand.
Modulation
Modulation guides the construction of illustrations. Consist in basic principles of the system to create consistency throughout the family.
Emotions
Emotions are the basis of our characters and are used to represent more complex feelings, helping to sharp the messages and make them more straightforward, while still being kind.
Library
An overview of the illustrations generated by NuIS.
In-app
When aiming for emotional connection, images can be allegorical or literal. It's important to use illustration to convey the correct emotion that wants to evoke for that particular situations.
Animation
The illustrations can be used static or animated. Animated versions helps to catch the attention and should be use with purpose to not distract the users during the joney.
Flexible system
The system becomes a very flexible illustrations world. From persons to objects, NuIS can be explored in many contexts and forms crafted for its specific needs.
Info:
The system has grown sponentially (+105%) since its launch in Jul. 22', (from 78 illustrations to 172) increasing the autonomy, economy and agility to the design process. Helping to make the message sharp and making the product even more accessible.
The system has grown sponentially (+105%) since its launch in Jul. 22', (from 78 illustrations to 172) increasing the autonomy, economy and agility to the design process. Helping to make the message sharp and making the product even more accessible.
