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Fernando Marar is a Brazilian designer and creative director, based in São Paulo, working globally. 🌐

He believes that there are no barriers between design practices and trust in design as a great tool for curious minds. A methodology to solve problems and rethink conventions.

Currently working as Global Brand Design Sr. Leader at Nubank.

   "Back in 2006, everything started from a zine and a couple of logos for the bands I had. From then on, many things happen. First, I moved to São Paulo and got my first job in a design studio during my graduation. At the end of 2010, I founded my own design studio, Moio,  with some of my most special friends. These were amazing years of learning and friendship. 

    In 2014 I moved to Wieden+Kennedy working for Nike Olympics campaigns for Brazil and Argentina. Two years later, in 2016, I received the Golden Medal at the Cannes Young Lions design competition with the Health Registration Mark project commissioned by the United Nations. I moved to F/Nazca Saatchi & Saatchi in the same year to work for brands I love, like Pinacoteca, an outstanding museum in São Paulo. These times were full of surprises, and I became a teacher at Miami Ad School. At the end of 2017, I moved to Africa DDB, as a Creative Director and Lead Designer for Budweiser among other brands like Corona and Fila. Were 3 and a half incredible years working with some of my passions like music, the NBA, and the whole world and lifestyle around that.  In 2021, I accepted the challenge to lead the Global Brand Design team at Nubank working with great minds. "

Type Directors Club
Ascenders 2023

Cannes
Gold – Design (Young Lions) 2016
Silver – Design (Budweiser, Made of Music) 2018 
Bronze – Film – Pinacoteca, Antropophagy 2018
Bronze – Outdoor (Budweiser, Unbreakable Courts) 2022
Bronze – Entertainment Sports (Budweiser, Unbreakable Courts) 2022
Bronze – Direct (Budweiser, Unbreakable Courts) 2022

D&AD
Graphite Pencil – Spatial Design  (Budweiser, Unbreakable Courts) 2023
Graphite Pencil – Media (Budweiser, Unbreakable Courts) 2023
Wood Pencil – Cinematography (Pinacoteca, Anthropophagy) 2018

One Show 
Silver – Music & Sound Craft  (Budweiser, Unbreakable Courts) 2023
Bronze –  Experiential & Installations (Budweiser, Unbreakable Courts) 2023
Bronze – Design (Budweiser, Made of Music) 2019
Merit – Experiential and Immersive (Budweiser, Unbreakable Courts) 2023
Merit – Branded Entertaiment (Budweiser, Unbreakable Courts) 2023
Merit – Design (Budweiser, Made of Music) 2019
Shortlists (Corona, Listen To The Ocean) 2020  (3x)

El Ojo
Gold – Via Pública (Budweiser, Unbreakable Courts) 2022
Gold  – Music Production (Corona, Listen To The Ocean) 2019
Gold – Digital Production Design (Budweiser, Made of Music) 2019
Silver – Brand Experience (Budweiser, Unbreakable Courts) 2022
Silver – Film (Budweiser, Scoreboard) 2021
Silver – Film (Budweiser, Beat the Obvious) 2019

Silver – Design (Budweiser, Made of Music) 2018  (3x)
Silver – Digital & Social (Budweiser, Made of Music) 2018
Bronze – Sports (Budweiser, Unbreakable Courts) 2022  (2x)
Bronze – Direct (Budweiser, Unbreakable Courts) 2022
Bronze – Film (Budweiser, Scoreboard) 2021
Bronze – Film (Budweiser, Beat the Obvious) 2019 (2x)
Bronze – Content (Budweiser, Made of Music) 2018
Bronze – Digital Production (Budweiser, Made of Music) 2018

Clio Sports 
Gold – Direct (Budweiser, Unbreakable Courts) 2022
Gold – Fan Engagement (Budweiser, Unbreakable Courts) 2022
Gold – Social Good (Budweiser, Unbreakable Courts) 2022
Silver – Direct (Budweiser, Unbreakable Courts) 2022
Silver – Experiential (Budweiser, Unbreakable Courts) 2022
Silver – Film Craft (Budweiser, Unbreakable Courts) 2022
Silver – Out of home (Budweiser, Unbreakable Courts) 2022
Silver – Social Media (Budweiser, Unbreakable Courts) 2022
Bronze – Direct (Budweiser, Unbreakable Courts) 2022

Webby Awards
Winner – Branded Content (Corona, Listen To The Ocean) 2020

Adweek ARC Awards
Winner – Best Use of Audio Storytelling (Corona, Listen To The Ocean) 2020

Fast Co. – World-Changing Ideas
Finalist – Advertising (Papel & Caneta, RefugessAre.Us) 2018

CCSP
Gold – Film Art Direction (Budweiser, Scoreboard) 2022
Silver – Cinematography (Budweiser, Scoreboard) 2022
Silver – Editing (Budweiser, Scoreboard) 2022
Silver – Original Music (Budweiser, Unbreakable Courts) 2022

Profissionais do Ano

Awwwards
Honorable Mention (Moio Website) 2013

Brazilian Design Bienal 
Package (Conto Figeuria, Abaruna) 2013

Refugee Orchestra Project, No Borders
AIGA – Eye on design 2018
Fonts In Use 2018

Storvo, Mortimer
Comic Feeever, Viction:ary 2014

Conto Figueira, Abaruna
Brand Mag 2013
Lovely Package 2012

Acaju, Pattern
Moda Ilustrada Book 2013

London, Poster – Exhibition
Central St. Martins 2013

Barcelona, Poster – Exhibition
OFFF Festival 2012

Barcelona, Poster – Exhibition
Galeria Cosmo 2011

Hermés, Pattern
Designboom 2010