Ice pop
Guaraná Antártica
To launch the new ice pop flavor made by Brazilian ice pop company Rochinha in collaboration with Guaraná Antarctica we created a key visual and 3 short animation spots.
My Role
Creative
Art Direction
Guaraná Antártica
F/Nazca S&S
2016
Creative
Art Direction
Guaraná Antártica
F/Nazca S&S
2016
The animation stars an untamable guaraná fruit going against frozen surfaces trying to turn itself into ice pop.
The key visuals were inspired by the tropical icons.
