Upgrade
Fila

My Role
Creative Direction

Fila
Africa DDB

2020

To launch the new Fila running shoes, Racer Silva, and Float Fly, we created the #FilaUpgrade project: the more worn your running shoes, the greater the discount would be on a new Fila.

To return to the 🧵 thread click here. To navigate using the 💘 thumbnails click here.

To see all the work made in the last 15 years, go to the 💭 archive.

And if you want to know more about me or jus say hello go to the 👋 about section.