Fila – Racer Silva
To reinforce Fila as a running brand in Brazil two new designs were released in 2020. Fila Float Fly & Racer Silva.
The Racer Silva identity is inspired by propulsion, speed, and vibrant colors. By these principles, the cartoonish approach brings to the identity the energetic and powerful aspects to translate the product's mood.
My Role
Creative Direction
Design Direction
Art Direction
Africa DDB
Fila
2020
Key Visual
The key visual express the energetic approach using vibrant colors, illustrations and angles to evoke the product's feeling.
Typography is no exception.
Based on Druk Wide Italic, we made the custom weights like the Fast & Faster versions.
Based on Druk Wide Italic, we made the custom weights like the Fast & Faster versions.
Product stills
Sul Rosa
Rodrigo Lima
Sul Rosa
Rodrigo Lima
Fila – Racer Silva
Rodrigo Lima
Rodrigo Lima
Fila – Racer Silva
Debora Taylor
Debora Taylor
Fila – Racer Silva
Sul Rosa
Sul Rosa