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Official Broadcaster of the NBA 

Budweiser


To reinforce Budweiser as the official sponsor and to tell the history behind this long-time partnership with the NBA, we went a step further and made Bud its Official broadcaster in Brazil.


Recognition
El Ojo (2x) Clube de criação (4x)
My Role
Design Lead

Budweiser
Africa DDB

2021

The Scoreboard film tells the history behind the long relationship with the NBA. For the broadcasting, we created a special lock-up and the whole identity around that.




Broadcast TV Graphics

TV Opening was inspired by sports broadcasters' visuals, designed to make the fans feel at home.



From the TV Opening to all the graphic derivations like scoreboards, GCs, lineups, and wipe transitions to support the live stream.



Bud Play

We launched Bud Play, a Budweiser channel dedicated to streaming the games and content related to the NBA, music, and the whole world around that.

Visual Identity

The visual identity reinforces the connection between NBA and its lifestyle by using icons from the culture. For the illustrations, we worked close with the graffiti artist Felipe Risada.

This identity was applied to OOHs and also to TV spots to announce the new broadcast channel.
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