New Classics Are Coming

Budweiser + Lollapalooza 19'

Before became classics, groups like The Rolling Stones were just another garage band. Budweiser, as the major sponsor of Lollapalooza Brazil decided to open a discussion around that, asking the fans what lineup band they'd bet on to become a new classic Their response served as a starting point for the TV commercial - starred by them. Not long after that, the #MyNewClassic made to Twitter (r.i.p.) Trending Topics. 

On twitter we selected the First Believers – users that tweeted about the New Classics of Lolla for the first time on Twitter and gave them a very special experience on Lollapaloza 19'.

Catavento is a band from the south of Brazil which was invited to play on Lollapalooza Brasil for the first time. To recreate the spirit of the first Lolla's, as a itinerant festival, we give them a ride on our motorhome from Caxias do Sul to São Paulo. Slices of this trip were featured on Budweiser’s Instagram stories. In addition, a music video was produced. It debuted to the whole country on the stage screen while the band was playing.

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