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Nike – Vem Junto


Based on the idea of "the Kickstarter of running races", we created a platform for runners to create their own running races around Brazil. Each race created on the platform, Nike sponsored with infra-structure and uniforms.

To launch the platform we created the 120” spot directed by Jake Scott, soundtrack by Os Mutantes, and starring Neymar Jr., Anderson Varejão, Fabiana Murer, Luan Oliveira, and many Nike running influencers.


My Role
Creative 
Art Director
Designer

Wieden + Kennedy
Nike

2015
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Ⓒ 2008 – 2024