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Crecé bajo pressión
Nike


My Role
Creative
Art Director

Nike
Wieden + Kennedy

2016

After many years of operations in the local market, Nike decided to create its first local campaign in Argentina. Crecé Bajo Presión (en. Better Under Pressure) reminds the Argentinian untamable spirit.

To launch the concept we created TV ads and an OOH campaign spread all over the country. In addition to that, a spot for the national rugby team, the Pumas, a commissioned typeface for the soccer uniforms, and a special lock-up were launched.
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Ⓒ 2008 – 2024