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No Excuses Typeface
Miami Ad School


My Role
Designer

Miami Ad School
F/Nazca S&S

2016

A custom typeface designed for Miami ad School, No Excuses Campaign. Each creative has a brief find way to explain graphically about no excuses to create anything.

* In Brazil, there is an expression called "mi mi mi" that means an excuse to not do something. So, the typeface consists of 3 weights. Sem_Mimimi (without mimimi) is a classic uppercase geometric sans with the complete alphabet, Com_Mimimi (with mimimi) where I changed all the keys just for M and I, and Com_Mimimi_Extreme (with mimimi extreme) just the M and I in extremely different versions.
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