︎

King Cap

Visual Identity

.

My Role
Creative Direction 
Lead Design
Typography

King Cap
Moio

2013

Kingcap was a graffiti shop in São Paulo. Its first visual identity was based on a traditional Californian graffiti style. For the rebranding we designed a custom typeface inspired by "Pixação", a very local graffiti style, as the main asset of communication, using it to create the logo and the full identity.

The research became a short documentary, SP in Types, discussing "pixação" from an aesthetic perspective.
To return to the 🧵 thread click here. To navigate using the 💘 thumbnails click here.
To see all the work made in the last 15 years, go to the 💭 archive.
And if you want to know more about me or jus say hello go to the 👋 about section.
All rights reserved.
Ⓒ 2008 – 2024