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Unbreakable Courts
Budweiser



Recognition

D&AD
Cannes Lions
One Show


My Role

Creative Direction

Budweiser
Africa DDB

2021


To keep basketball culture alive, we found a loophole in the Brazilian law in a way to protect the street basketball courts to be no longer destroyed by the real estate market by transforming them into cultural heritage.


5 steps to make an Unbreakable Court.

1. Find the court
2. Choose a local basketball reference
3. Invite an artist
4. Create an artwork for that specific court
5. Register as a cultural heritage
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Ⓒ 2008 – 2024