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Bubbaloo Banana
Relaunch


Portuguese only
My Role
Creative
Art Director

Bubbaloo
F/Nazca S&S

2017


Bubbaloo Banana is a beloved Brazilian bubblegum from the 90s. After almost two decades out of the market, they wanted to relaunch.

We created a fictional character, the monkey Augustus Simius, who assumed the company's presidency to fix the mistakes.


A pronunciation speech, followed by 12 short films of pure philosophy were launched during the campaign.

Watch the series on Vimeo


Two custom typefaces were designed.
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Ⓒ 2008 – 2024